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Things You Should Do Before Considering A Major Radio Plugging Campaign

Pretty cat sleeping on a guitar case

Although we may have a huge network and knowledge to get your music release in the hands of professionals and major radio stations, no one can guarantee that your music will be played, not even a major record label. So in case you are an independent artist in the beginning of your career, here are some tips for you to take before you hire us or any other company to promote your music within major radio stations and/or TV networks (or any commercial network).

If you don’t have a manager behind you, make sure you can keep your image as strong as possible. There are several ways to do that, but one of the basic things you should do would be:

A) Have a beautiful and professional website – this is something you should invest some time. If you don’t have knowledge of CSS, HTML, etc., try to hire someone and/ or ask a friend who may know it well enough to build your website instead of using one of those drag and drop builders. Although you may be able to build beautiful websites with those drag and drop tools, you will get limited at some point (including and not limited to SEO), and at the end it may cost you a lot more. Maybe you can put this friend as a member of your project (think of this as a department from your record label), even if he or she doesn’t know anything about music. It could be a start to make your music career sound and look more professional. You will need it! Pay attention to details, such as the quality of images (only use high-resolution pics). If you need your photo on the website, avoid using your phone to take the photos. Think like a professional.

B) Have a huge number of followers on social media.

C) Whether you have one or multiple digital music releases on Spotify and other music digital platforms, make sure you have a huge number of plays to show and as many followers as possible.

D) A professional press release for each music release you may have (written by a professional if possible). Make sure to distribute it to as many media outlets as possible. Don’t have much money? No problem. Use your creativity by searching on the internet and even using services like Fiverr – if you search you may find a great service for a small price and with the same results (or at least close) as if you have hired a top PR firm.

E) Get as many reviews as you can (blogs, magazines.). Use SEO techniques to ignite it as well. SEO can be quite tricky and expensive, and assuming you don’t have any knowledge of it nor a real budget, and at the same time you need a start point ASAP, you should definitely try some freelancers on Just be careful with who you hire to do that, as it might hurt you more than get you the help you need. However, it’s possible to find a legitimate one there if you look.

Think like a professional.

Recording and practice studio

The bottom line is: even if you’re not that big name yet, make it appear that you are. Those small things that you may not take seriously will count. E.g, the cover art you design for your releases, the quality of your recordings, and so on. Be careful with things that you may say to someone or even a simple comment online. Be cautious. For example, be careful with things you may write in your music release notes that you distribute to all DSPs. That doesn’t mean you can’t be natural, but don’t be too much natural (if you will). Go straight to the point and don’t talk about things that have nothing to do with your music release or may lose the focus. Remember that you will have other opportunities to talk about other stuff (e.g., in an interview). Anyway, if you don’t have a professional PR to write these things for you, at least try to think how a major label or management company would put this information out there. Review everything twice before you publish them. You have got to be as professional as possible, or it may sound like just one more DIY release that doesn’t make any impact. The idea is to make a great impression on the other side, meaning fans and music industry professionals such as record labels, radio stations, DSPs, journalists, and the list goes on and on.

Well, doing these things may not be enough sometimes, but at least you will generate some attention. Even if there are doubts at some point, it may help with the buzz you may need to ignite your music career. For example, when we send your music to a major radio station, even if you’re an independent artist, they still may consider to play your music if you are doing really good in other territories. (e.g., huge fan base, people asking for your song and streaming it like crazy, number one on search engines…). Bear in mind that even artists already signed to a record label may find themselves having a hard time in getting their songs played by these major stations. We have seen radio stations refusing to play some artists signed to a major label. It happens. So you must do a great job on your side to have these major networks at least considering to put your music on air.

That’s why it is very important to pitch your music to In-Store stations and other small commercial radio stations as well as internet and college stations. Our goal is to send your music to as many networks as possible, but we need you to follow those tips here so we have a better chance to succeed.

Even if we fail to have your song on some major radio stations in your first attempt (e.g., first single), you will get more visibility and fans that are coming from these other small channels, so that might give you a much better result later on. Even though it is hard to say or make any promises. Again, there are so many things involved. However, if you do your job well by providing great music and marketing strategy, you may be surprised with the results. Just be aware that you must be professional otherwise you will never be able to reach the so called ‘next level.’

As you can see, we don’t want just your money and that’s why we:

A) Don’t accept your music if we don’t feel it’s so good and suitable for airplay.

B) Want you to see the reality, so you will only request our radio plugging if you are really good, absolutely professional, determined, really believe in your potential, and definitely want to get yourself to work in order to take your career further and further.

If your music is really good (not what you think or your mom has told you) and agree with everything that has been discussed here, then you should go on and apply for our radio plugging. Note: If you agree, but are not quite there yet. you should wait until you reach that point, otherwise you may waste your time and money.

Lastly and not the least, make sure you have a powerful recording quality in all aspects (music, arrangement, production, and quality).

Take your music to the next level

Independent musician playing acoustic guitar.